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http://arks.princeton.edu/ark:/88435/dsp01ht24wk344
Title: | State-of-the-Art Demographics. An Evaluation of Emerging Demographic-Related Research Techniques that May Prove Helpful to Marketers in Determining a Target Audience for Advertising Concentration and Cost-Effective Marketing Strategies |
Authors: | Hoyt, John Richards |
Department: | Economics |
Class Year: | 1985 |
Extent: | 125 Pages |
URI: | http://arks.princeton.edu/ark:/88435/dsp01ht24wk344 |
Location : | This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu. |
Type of Material: | Princeton University Senior Theses |
Appears in Collections: | Economics, 1927-2020 |
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