eConnection: Community in the Age of Social Media

Abstract

Liking, commenting, friending, following, unfriending, blocking: social media has introduced an extensive lexicon of new vocabulary tied to actions that are embedded with cultural significance. Almost 15 years after the launch of Facebook, social media has blossomed into a cultural phenomenon. The combination of Digital Technology and Society has led to new anthropological methods and considerations in order to study social media platforms. This paper examines Facebook and Instagram. Both platforms have influenced culture and been influenced by its users. Every part of the Facebook and Instagram user interface drives towards creating a more connected world. In examining the various features on these applications, this paper discusses the roles of content curation and validation in fostering online communities.