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http://arks.princeton.edu/ark:/88435/dsp01dj52w519q| Title: | Copy Testing: A Survey on the Methods of Evaluating the Efficacy of Advertisements |
| Authors: | Bryan, III, Wilhelmus Bogart |
| Department: | Psychology |
| Class Year: | 1947 |
| Extent: | 106 Pages |
| URI: | http://arks.princeton.edu/ark:/88435/dsp01dj52w519q |
| Location : | This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu. |
| Type of Material: | Princeton University Senior Theses |
| Appears in Collections: | Psychology, 1930-2020 |
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